Case Studies

I researched and designed projects that solidified my skills in user research, benchmark analysis, data synthesis, information architecture, design systems, interaction design, mockups, feature ideation, wireframing, heuristic evaluation, prototyping, usability testing and iterating.

Tools that were used include Figma, Framer, Miro, and Adobe Creative Suite.

Ember

End-to-end App - Why do NFT marketplaces have such high barriers to entry? Ember is an educational and simulation app that mirrors existing NFT marketplaces to equip users with the necessary knowledge to become independent and capable participants. Features include user incentives, gamification, and progressive disclosure.

Wireframing

User Research

Interactive Design

Ember

End-to-end App - Why do NFT marketplaces have such high barriers to entry? Ember is an educational and simulation app that mirrors existing NFT marketplaces to equip users with the necessary knowledge to become independent and capable participants. Features include user incentives, gamification, and progressive disclosure.

Wireframing

User Research

Interactive Design

Ember

End-to-end App - Why do NFT marketplaces have such high barriers to entry? Ember is an educational and simulation app that mirrors existing NFT marketplaces to equip users with the necessary knowledge to become independent and capable participants. Features include user incentives, gamification, and progressive disclosure.

Wireframing

User Research

Interactive Design

Ember

End-to-end App - Why do NFT marketplaces have such high barriers to entry? Ember is an educational and simulation app that mirrors existing NFT marketplaces to equip users with the necessary knowledge to become independent and capable participants. Features include user incentives, gamification, and progressive disclosure.

Wireframing

User Research

Interactive Design

Sphere

End-to-end App - Migrating to a new country is known to be anxiety-inducing and potentially overwhelming. Sphere is a buddy matching app that eases the transition and social integration for migrating professionals. This app features a personality matching algorithm, messaging function, geolocation tracking, venue vetting and suggestions.

User Research

Usability Testing

Iteration

Sphere

End-to-end App - Migrating to a new country is known to be anxiety-inducing and potentially overwhelming. Sphere is a buddy matching app that eases the transition and social integration for migrating professionals. This app features a personality matching algorithm, messaging function, geolocation tracking, venue vetting and suggestions.

User Research

Usability Testing

Iteration

Sphere

End-to-end App - Migrating to a new country is known to be anxiety-inducing and potentially overwhelming. Sphere is a buddy matching app that eases the transition and social integration for migrating professionals. This app features a personality matching algorithm, messaging function, geolocation tracking, venue vetting and suggestions.

User Research

Usability Testing

Iteration

Sphere

End-to-end App - Migrating to a new country is known to be anxiety-inducing and potentially overwhelming. Sphere is a buddy matching app that eases the transition and social integration for migrating professionals. This app features a personality matching algorithm, messaging function, geolocation tracking, venue vetting and suggestions.

User Research

Usability Testing

Iteration

LAP

Website Redesign - LAP is a non-profit organisation that handles a high volume of shelter animals. Users were frustrated at how complex the adoption process was. Its redesign simplified information architecture and streamlined navigation, resulting in over 90% increase in usability (SUS). Users reported increased ease of user journey completion, and increased user experience satisfaction.

SUS Survey

Branding

Prototyping

LAP

Website Redesign - LAP is a non-profit organisation that handles a high volume of shelter animals. Users were frustrated at how complex the adoption process was. Its redesign simplified information architecture and streamlined navigation, resulting in over 90% increase in usability (SUS). Users reported increased ease of user journey completion, and increased user experience satisfaction.

SUS Survey

Branding

Prototyping

LAP

Website Redesign - LAP is a non-profit organisation that handles a high volume of shelter animals. Users were frustrated at how complex the adoption process was. Its redesign simplified information architecture and streamlined navigation, resulting in over 90% increase in usability (SUS). Users reported increased ease of user journey completion, and increased user experience satisfaction.

SUS Survey

Branding

Prototyping

LAP

Website Redesign - LAP is a non-profit organisation that handles a high volume of shelter animals. Users were frustrated at how complex the adoption process was. Its redesign simplified information architecture and streamlined navigation, resulting in over 90% increase in usability (SUS). Users reported increased ease of user journey completion, and increased user experience satisfaction.

SUS Survey

Branding

Prototyping

iHerb

Add a Feature - iHerb is a health ecommerce site that has over 50,000 products. However, no feature was available that makes it a personalised experience for the customer. A new concept feature was designed that allowed users to input their medical and cosmetic concerns. Results are then tailored to their conditions and needs, narrowing down their search to a personalised level. Future developments include matching medical diagnosis with iHerb's supplements database.

User Research

Prototyping

Interactive Design

iHerb

Add a Feature - iHerb is a health ecommerce site that has over 50,000 products. However, no feature was available that makes it a personalised experience for the customer. A new concept feature was designed that allowed users to input their medical and cosmetic concerns. Results are then tailored to their conditions and needs, narrowing down their search to a personalised level. Future developments include matching medical diagnosis with iHerb's supplements database.

User Research

Prototyping

Interactive Design

iHerb

Add a Feature - iHerb is a health ecommerce site that has over 50,000 products. However, no feature was available that makes it a personalised experience for the customer. A new concept feature was designed that allowed users to input their medical and cosmetic concerns. Results are then tailored to their conditions and needs, narrowing down their search to a personalised level. Future developments include matching medical diagnosis with iHerb's supplements database.

User Research

Prototyping

Interactive Design

iHerb

Add a Feature - iHerb is a health ecommerce site that has over 50,000 products. However, no feature was available that makes it a personalised experience for the customer. A new concept feature was designed that allowed users to input their medical and cosmetic concerns. Results are then tailored to their conditions and needs, narrowing down their search to a personalised level. Future developments include matching medical diagnosis with iHerb's supplements database.

User Research

Prototyping

Interactive Design

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Solving your next big idea.

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Home

Case studies

About

Contact

Solving your next big idea.

Drop a message

Home

Case studies

About

Contact

Solving your next big idea.

Drop a message

Home

Case studies

About

Contact